Yearly Archives: 2018

KFC Mistranslation Eat Your Fingers Off More

Mistranslations Cause Loss Of Profits, Trust, And Reputation for Global Businesses

In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…

Translation agency More

3 Ways to Evaluate A Translation Agency

How To Evaluate A Translation Agency There are many reasons for needing a translation agency. In an international city like Miami, translation is often needed by law firms, mortgage brokers, companies selling a product or service, insurance agents, import-export companies, and many others. In the case of law firms and corporate entities, there are usually…

Spanish translation in Miami More

Spanish Translation Is A Necessity in Miami!

Miami is home to over 306,000 non-English speaking people, of which 61.2% speak Spanish signifying the need for Spanish translation services. Not only Spanish, but other common non-English languages spoken in Miami are French, Creole, and Portuguese. Miami is already a multiethnic city, but it is also one of the most popularly traveled destinations in…

Google Translate Jimmy Fallon More

Unlawful Translation By Google Translate

Jimmy Fallon Reveals Google Translate’s Errors The media spread the word about how Google Translate closed the language barrier between foreigners and Russians for those who traveled to Russia to watch the 2018 FIFA World Cup. While it may be an efficient method for understanding directions or what to order on a menu, it is…

Time magazine emojis More

What’s Emoji With You?

In the summer of 2016, the Editors of Time magazine published a special edition book (and Ebook) called, The Science of Happiness: New Discoveries for a More Joyful Life. To communicate feelings of happiness, the book’s cover displayed a series of emojis that signaled happiness, joy, or love…but what if an individual is not familiar…

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Localization: The Key to Translation for Local Markets

Have you ever found yourself wishing you had a translation service to help you comprehend the utterances of an Englishman from the north, a Scot or an Irishman? You know that the person speaking is very intelligent and highly accomplished (say, for example, Sir Alex Ferguson). You know they’re speaking English because every five seconds…

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Why English-Spanish Translators Secretly Love Spanglish

Top-level professional English-Spanish translators possess an in-depth knowledge of each language with which they work. Most everyone uses language in one way or another in the same way that most everyone can cook an egg, but professional translators use language in the same way professional chefs work with ingredients or knives. This profound knowledge invariably leads…