KFC Mistranslation Eat Your Fingers Off More

Mistranslations Cause Loss Of Profits, Trust, And Reputation for Global Businesses

In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…

legal translations More

Time? Money? Quality? What To Expect From TransForma Translation Services

Sometimes called the triple constraint, there are three factors that govern decisions in any project: time, money, and quality. These are certainly aspects of any translation project. TransForma always achieves a quality translation, and we aim to keeps costs at a minimum. Therefore, we highly encourage our clients to consider time of the highest value….

Time magazine emojis More

What’s Emoji With You?

In the summer of 2016, the Editors of Time magazine published a special edition book (and Ebook) called, The Science of Happiness: New Discoveries for a More Joyful Life. To communicate feelings of happiness, the book’s cover displayed a series of emojis that signaled happiness, joy, or love…but what if an individual is not familiar…