global market

KFC Mistranslation Eat Your Fingers Off More

Mistranslations Cause Loss Of Profits, Trust, And Reputation for Global Businesses

In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…