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TransForma Turns 10 … But Almost Didn’t

This year, TransForma celebrates a significant milestone … our tenth anniversary. For ten years we’ve been providing worldwide translation services from our home base in Miami. But three years into our existence, we landed a project that we thought would serve as a gigantic financial and professional springboard for our company. As it turned out,…

KFC Mistranslation Eat Your Fingers Off More

Mistranslations Cause Loss Of Profits, Trust, And Reputation for Global Businesses

In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…