Explore the essential role of Spanish translation services in navigating Miami’s vibrant, diverse market and unlocking lucrative opportunities throughout Latin America, while understanding the importance of professional translators in ensuring accurate, culturally-sensitive communication for businesses expanding their reach.
Discover how BMW’s 2023 Lunar New Year campaign in China showcases the hilarious side of AI translation fails. The commercial created by TBWA\Juice Beijing and TBWA\BOLT Shanghai highlights the importance of accuracy in translation and how a robust QA process can avoid costly mistakes. Read on to learn more about this amusing ad and the three common business translation mistakes to avoid.
If you’re new to the United States and you’re applying to college or applying for a job, chances are you’ll be asked to present your credentials. If you’re in the process of obtaining a temporary work visa (such as the H1B), chances are you’ll have to present your diploma and/or college transcripts to ensure that…
We get a large amount of requests on a daily basis for translation from English into Spanish, most of them for “dry” content: tax forms, contracts, financial reports, and so on. And occasionally the client will say something like, “this is for Colombia. Can you make sure this is translated into Colombian Spanish?” There is…
In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…
How To Evaluate A Translation Agency There are many reasons for needing a translation agency. In an international city like Miami, translation is often needed by law firms, mortgage brokers, companies selling a product or service, insurance agents, import-export companies, and many others. In the case of law firms and corporate entities, there are usually…
Jimmy Fallon Reveals Google Translate’s Errors The media spread the word about how Google Translate closed the language barrier between foreigners and Russians for those who traveled to Russia to watch the 2018 FIFA World Cup. While it may be an efficient method for understanding directions or what to order on a menu, it is…
In the summer of 2016, the Editors of Time magazine published a special edition book (and Ebook) called, The Science of Happiness: New Discoveries for a More Joyful Life. To communicate feelings of happiness, the book’s cover displayed a series of emojis that signaled happiness, joy, or love…but what if an individual is not familiar…
I’m Where? Imagine you purchased tickets, booked a flight, and flew to Russia to be a fan at one of the 2018 FIFA World Cup matches only to find that you are over 600 mi (about 975 km) away from the host city. Several fans experienced this recently when they booked hotels in the wrong…
