Monthly Archives: August 2018

KFC Mistranslation Eat Your Fingers Off More

Mistranslations Cause Loss Of Profits, Trust, And Reputation for Global Businesses

In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…

Translation agency More

3 Ways to Evaluate A Translation Agency

How To Evaluate A Translation Agency There are many reasons for needing a translation agency. In an international city like Miami, translation is often needed by law firms, mortgage brokers, companies selling a product or service, insurance agents, import-export companies, and many others. In the case of law firms and corporate entities, there are usually…