Yearly Archives: 2018

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The Importance of Localization for Doing Business Online

Thinking of going global with your business? Here’s something to consider: localization and translation services. For a company going global, language is a number-one priority so that it stands out as an industry leader. Localization and translation services help businesses increase ROI by connecting employees, consumers and their local communities on a more personal (and…

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Mistranslations Cause Loss Of Profits, Trust, And Reputation for Global Businesses

In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…