In 1987, Braniff Airlines aired an advertisement of their new slogan urging travelers to “fly in leather” in Spanish, shocking local Latin American consumers and advertising executives. Without using an expert translator to take into consideration regional colloquialisms, and no doubt using a bilingual dictionary (this was before the Internet), the phrase “in leather” was…
How To Evaluate A Translation Agency There are many reasons for needing a translation agency. In an international city like Miami, translation is often needed by law firms, mortgage brokers, companies selling a product or service, insurance agents, import-export companies, and many others. In the case of law firms and corporate entities, there are usually…
Sometimes called the triple constraint, there are three factors that govern decisions in any project: time, money, and quality. These are certainly aspects of any translation project. TransForma always achieves a quality translation, and we aim to keeps costs at a minimum. Therefore, we highly encourage our clients to consider time of the highest value….
About 10 years ago, one of our translators became enthralled with cigar making, particularly the culture of Cuban cigar making. Tobacco and cigars are to Cuba what wine was (and perhaps still is) to France. They are more than economic activities; they are deeply woven into Cuban culture and national identity. Our translator’s fascination led…
Too often, an inexperienced (or incapable) translator will focus on the correct translation for each word in a sentence or phrase, and the result, due to the mysteries of language and human expression, is a translation that fails to accurately communicate the true meaning of the source material, or that communicates the meaning in stilted,…
